Our story is simple. Over the span of thirty years, we created the blueprint for emergency response technology that has been utilized for military bases, maximum security prisons, airports and nuclear facilities globally. Our work has helped some of the most sensitive and vulnerable places - areas where there is no room for failure. When a crisis occurs, we only have seconds to react. The world has rapidly changed, but some of its technology has not kept pace. Traditionally, we know to dial 911 if we’re having an emergency. Our experience in security dictates that most 911 calls often end in a lack of crucial information and communication. This can often result in an overall failure for a successful resolution to your crisis. In most emergencies callers may not know where they are, due to the intensity of the crisis. And in some cases, the caller cannot speak or is at a loss for words. That’s why we designed emCall. emCall raises the BARBetter communication; Accurate information; Reliable system. With just 3 taps your emergency is immediately sent to our 5-Diamond professional alarm monitoring center where our operators go into action to get first responders right to your location with your personal information. When sending a medical alert, emCall's unique patent pending method of relaying your personal medical information to first responders eliminates errors in communication and language discrepancies, also saving you critical moments in your emergency and increasing your chances of a successful resolution.


Fred Newman

Co-Founder and CEO

30+ years in high-level, high-tech electronic security and emergency response systems industry. Founder/CEO of ACI – early breakthrough innovation in design, engineering, manufacturing and deployment of international award winning, advanced electronic outdoor perimeter intrusion detection and integrated security and emergency response systems for military bases and other critical infrastructure globally, protecting millions of lives and billions of dollars in assets. Recipient, International Fire and Security Conference product innovation award for rapidly deployable perimeter intrusion detection system securing military field units, aircraft and prisoners of war. Managed, led all aspects of business including team of software/hardware systems engineers in-house and on global assignments. Law enforcement: While advisor on terrorism to the Sheriff of Wayne County (includes Detroit), Michigan, went through Advanced Tactical SWAT and Hostage Release training as part of Detroit Metropolitan Airport police. Global expert/consultant on international security and risk management. Multiple U.S. and foreign patent awards - security and safety technologies, including “Systems and Methods for Health Monitoring and Providing Emergency Support.” Experience includes: U.S Dept. of Commerce Trade Commission - Saudi Arabia; U.S Department of Corrections - U.S. Virgin Islands; Norwegian Anti-Terror police – Olympics; Interior Ministry for Royal Family- UK; NASA - protection of the Space Shuttle with associated patent. Fred is a contributing author to the book “Prime Target: Security Measures for the Executive at Home and Abroad,” Undergraduate and graduate studies, political violence and terrorism - The University of Michigan; University of Southern California School of Cinematic Arts

Marsha Newman

Co-Founder and President

25+ years electronic perimeter security/emergency response systems industry. Founder/President of ACI. Led technology development, strategic planning and implementation of large-scale innovative integrated security projects worldwide. Managed all aspects of business. Developed emergency response technology and strategic marketing programs for Class-A Railroads, Department Of Defense, prisons, Fortune 100 and utilities around the world. Led all government RFP’s, RFQ’s and compliance standards for GSA and governmental bid approvals. Created first inter-police integrated security seminars for Class A Railroads to secure Inter-Modal Auto Transfer facilities around the U.S., Canada and Mexico. Created training/product seminars for Atomic Energy Canada, U.S. Navy, State Prison systems, airports, municipal and proprietary police organizations. Directed all exhibitions for ASIS and ACA shows. Contributor “Corrections Today” and “Security Magazine.” Member, Public Safety and Government Affairs Committees, City of Los Angeles. U.S. Patent “Systems and Methods for Health Monitoring and Providing Emergency Support.” Graduate - The University of Michigan, Honors.

Allan Liers

Executive Vice President

30 years in security and alarm industry specializing in sales/marketing and implementation of monitored security, video surveillance, access control and emergency response systems. Founder/owner of Island Alarm Company, NY – residential and commercial security monitoring. Founder/owner, Metro Sales Group, a leading security systems independent sales rep organization covering New York, New Jersey, New England and Florida. Expert in security technology systems integration. Security consultant - Fortune 500, government.


We want you to live fearlessly. emCall wants every personal emergency to have a successful resolution. We decided it was time to put the power of emergency response in the hands of the people. We took the sophistication of the multi-million dollar emergency response systems we created for maximum security prisons and military bases and brought it to the general public. Not developed from a whim, our team is the only one to bring decades of experience and expertise in emergency response technology to the iPhone, Apple Watch and Android smartphones. Security shouldn’t just be for multi-million dollar companies, it should be for everyone. We have accomplished this with emCall, which is why “Live fearlessly” is our motto.


William Maliha

Advisory Board Member

William Maliha, MD, FAAFP, is an expert in Medical Emergency Preparedness Systems including disaster patient care, mass casualty systems development and wide-spread disease prevention. Dr Maliha served for eight years as Medical Director of the New York State Department of Health, Health Emergency Preparedness Program, and served as Medical Director for the federally funded NYS Hospital Bioterrorism and Disaster Preparedness Program from 2003 until 2010. His postgraduate professional training includes extensive education in Radiation Disaster Medicine, and Chemical Warfare Mitigation. Dr. Maliha currently serves as a reviewer for the American Medical Association Journal of Disaster Medicine and Public Health Preparedness. He is Board Certified in both Emergency Medicine and Family Medicine and serves as Affiliate Faculty at the Columbia University, Mailman School of Public Health, National Center for Disaster Preparedness. Dr. Maliha previously served on the Expert Advisory Board for Global Emergency Resources Inc. He also provides peer review of professional submissions to The AMA Disaster Medicine and Public Health Preparedness journal. Previously, Dr. Maliha served as full time faculty for the Albany Medical Center Department of Emergency Medicine and has directed multiple Emergency Departments and Psychiatric Emergency Departments over the span of his career. From 2000 to 2001 he was Emergency Medicine Personal Consultant to Crown Prince Abdullah, who later became King of Saudi Arabia. He is a member of the Alpha Omega Alpha Medical Honor Society.

Robert Goff

Advisory Board Member

With over 45 years of experience in the health care industry, Robert E. Goff is a recognized expert in care delivery, organization and financing. His career has spanned a wide range of leadership positions as a hospital administrator, regulator, managed care executive, consultant and association executive. He has lectured as an adjunct professor in Managed Care and Healthcare Strategic Planning and has been a frequent presenter to physicians and community organizations. As an entrepreneur, he has been responsible for the development of numerous health care businesses, including one of the first for-profit HMOs in New York State, one of the earliest physician practice management companies, the first network model Medicaid managed care plan, as well as a variety of provider based health care business initiatives. Mr. Goff recently retired following 18+ years as Executive Director and CEO of University Physicians Network, LLC (UPN) in New York City, the physician organizations associated with NYU Langone Medical Center. Robert received his advanced education at Northeastern University, Boston College and Cornell University.

Richard C. Strobridge

Advisory Board Member

CEO and Founder, Nextbridge Health, a new online marketplace for healthcare and clinical research products and services.  Mr. Strobridge is a leading expert in mHealth, telemedicine, remote patient monitoring, healthcare IT and medical technology integration. He specializes in health care delivery and organizational process improvement through unified telecommunications and information technology. Since 2007, Mr. Strobridge was the CEO and Co-Founder of Entra Health Systems (EHS). EHS provides the MyHealthPoint platform, an online wellness and chronic disease management platform. In addition, Entra Health is an FDA Class II medical device manufacturer and developed and markets MyGlucoHealth®, the first FDA and CE approved wireless blood glucose meter. The MyGlucoHealth meter is approved for use in fifty countries. Entra Health was acquired by CRF Health in 2016. In total, Mr. Strobridge has founded or co-founded seven companies, five focused in healthcare. He is a graduate of Colgate University in New York, has numerous innovation awards and is a regular lecturer on health care innovation and strategy. He is a member of the Healthcare Information Management Systems Society (HIMSS), American Telemedicine Association and Biocom industry groups. Mr. Strobridge sits on the Board or Advisory Board of several for-profit companies and is a director of S.T.E.P., a charity and mentor organization for high achieving but low income high school students.
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